I wonder how many fellow tattooers stop and ask themselves from time to time why exactly they tattoo. A customer asked me exactly this question recently and I found myself stymied for a reply. I started tattooing as a teenager and before that as an adolescent I was completely fascinated by tattoos. I couldn't imagine my life without having tattoos and my one and only career has been giving tattoos but I fail to remember where my life long passion was first seeded.
A tattoo is a contract between three people; the client; the artist and the observer. Some tattoos are made to be hidden and deeply personal, only to be exposed to a selected audience at the discretion of the wearer. Other tattoos are bold, public statements and then there's a sliding scale between those two points.
With the omniscient presence of social media every tattoo now made gets placed on the alter of sacrifice of scrutiny via Instagram.
I live in San Francisco. The other night I stood in front of the Twitter corporate world headquarters on Market Street and marvelled over how this one innocuous looking office tower and the mechanizations within it have completely changed the world. Governments are overthrown because of grass roots political organization via one hundred and forty character tweets. The first line of government control over popular uprisings is to cut off their citizens connection to Twitter and Facebook, that's just how scared institutional power is of social connectivity.
My fear is that Instagram is adulterating our motivations for why we tattoo.
Make no mistake about it, I think Instagram is a fantastic tool for artists and I am a regular, almost daily user. I love being able to post a photo of a newly minted tattoo to my feed and share it with my peers. I also love being able to see what everyone else's daily tattooing output looks like. It's magical being able to see what some of my favourite tattooers are doing the moment they finish tattooing. But are we tattooing to make our clients happy or are we tattooing just for likes and for popularity points from our online followers?
If we tattoo for internet popularity will that lead to any sort of happiness or satisfaction with ourselves and our work? How many 'likes', followers or fans is enough to legitimize our art and who we are as artists? How much thought and energy are you pouring in to your sense of self worth based on the number of followers you have? So many conversations between tattooers these days is bragging or commiserating about how many likes or lack of likes their latest tattoos got on Instagram, not how happy the client was or how satisfied you were with your latest piece.
I would argue that finding more and more followers and fans is actually just frosting and not the cake we're hungry for. The cake is finding a core group actual human beings who love the work you do in the real life meat space world and nurturing those client relationships face to face using your art, abilities and personality rather than tattooing for intangible internet points.
I enjoy using Instagram and Facebook to share my work because I love being a contributing part of a greater community. I just wish that there was an option within the app to turn off the like button. Tattooing for me is about creativity, tradition and innovation, not competition, appropriation and popularity.
“Work for a cause, not for applause. Live life to express, not to
impress. Don’t strive to make your presence noticed just make your
absence felt.” – Unknown
Rose Gold's Tattoo
San Francisco, California
Instagram @ adamskytattoos